Climate Voice
Tech companies like Google, Microsoft and Amazon often have great climate intentions. But they enable bad policy by joining trade associations like the U.S. Chamber of Commerce, which supports fossil fuels. So activist organization Climate Voice wanted to get tech employees to call out this hypocrisy.
Super simple brief, right?
We framed the issue as a game, and with help from longtime climate activist Bill McKibben, we made a complicated issue urgent and even kind of fun.
Don’t feel like watching the video? I get it. This is the vibe:
It was such a pleasure to meet and direct Bill. He was willing to do silly stuff, and even let me take a picture.
The campaign resulted in thousands of petition signatures and 5.4M views via coverage in the Washington Post.