Chris Plehal
 
 
 
 
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So Many Dicks

How e.l.f. beauty fought for diversity with dick jokes

 
 
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MakerPlace

How Michaels created a crafting economy with respect and puppets

 
 
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Dietz Nuts

How a punchline became a packaged meat snack

 
 
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Halo Top

How a healthy ice cream became a top brand in the US (and underworld)

 
 
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Michaels

How monsters took over the nation’s largest arts and crafts store

 
 
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ACLU

How an organization that fights for all showed up for itself

 
 
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Climate Voice

How tech employees escaped the the US Chamber of Commerce

 
 
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Gunboxing

How athletes helped keep guns out of the wrong hands

 
 
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The Gabaghoul

How Big Pussy from the Sopranos got a Halloween cooking show

 
 
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Reyka Vodka

How an Icelandic vodka became the weirdest success of the spirits world

 
 
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The Shit Show

How a poop-themed art exhibit helped provide clean drinking water

 
 
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Oscar

How health insurance didn’t suck

 
 
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YouTube

How YouTube went from cat video library to star-making powerhouse

 
 
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Emotional Support Dogs

How Super Bowl losers became wiener winners

 
 
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Yes Virginia

How a letter written in 1898 became an animated holiday special and parade balloon

 
 
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The Balvenie

How Anthony Bourdain pursued true craftsmanship in life and death

 
 
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Brisk Half & Half

Please don’t click this one

 
 
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YouTube Kids

How the Internet became a (safer) playground

 
 
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Delishop

How a corner in Philly became the world’s largest collection of meat & cheese apparel

 
 
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Obama 2012

How a sex joke helped Barack Obama win a second term

 
 
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Keggy the Keg

How a dumb prank became the mascot of Dartmouth College

 
 
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