DELISHOP

Dietz & Watson is a meat and cheese company based in Philadelphia. They’ve been run by the same family for over 80 years. Our job is to keep them relevant for another 80.

In 2019, my team at RTO+P created delishop, a pop-up experience in downtown Philly. We designed over 75 pieces of meat and cheese themed apparel, built an immersive space, and held events all summer long. We had a fashion show, Pride weekend, beer festival and more. Even Gritty dropped by. The pop-up closed at the end of summer, but the fun lives on at dietz.store

dietzWatston__delishop--exterior-doorHandle-Hand.jpg
blog__2019--deliShop.jpg
dietzWatson--delishop__interior-merchWall.jpg
dietzWatson--delishop__exterior--storeWindow.jpg
dietzWatson--delishop__store-1_copy.jpg
dietzWatston__delishop--event-familyNight.jpg
dietzWatson--delishop__event-openingGritty-2.jpg
dietzWatson--delishop__event-pride-horizontal.jpg
dietzWatson--delishop__apparel-1.jpg

Created with Steve O’Connell, Steve Red, Todd Taylor, and a ton of other talented people.