e.l.f. beauty — “So Many Dicks”
While other companies were turning their backs on DEI, e.l.f. Beauty decided to double down. They took aim at corporate boards, which are still largely white and male.
We took over NYC’s financial district with over 100 different digital assets. “So Many Dicks” became one of the most viral campaigns of the year, and got people talking about an issue that most never even thought about.
Plus, it made real change. As part of the effort, e.l.f. sponsored a group of diverse candidates through the National Association of Corporate Directors. So far, 10% of them have been placed on real boards.
