The Shit Show
WaterAid provides clean water, toilets, and hygiene education to communities around the world. In 2015, my team at co:collective created a social campaign around a cultural icon: the poop emoji.
We built an app that let anyone share a customized poop emoji to raise awareness of sanitation issues. Dozens of social media celebrities joined the campaign. Then we opened an art gallery of poop-themed art as an additional fundraiser.
