THE BALVENIE
The Balvenie is a single-malt scotch whisky. Its brand is all about craft — taking time to do things right, even if it’s harder, or takes years.
Anthony Bourdain also believed in craft. He lent his insatiable curiosity to the Balvenie for a long-running content series called “Raw Craft.” In each episode, Tony visited expert craftsmen and women to learn their trade and share a dram of whisky.
When Bourdain died suddenly in 2018, we created a tribute ad, which ran during the final episodes of “Parts Unknown.”
