Reyka Vodka
Reyka is a small-batch vodka from Iceland, with a small marketing budget. To help grow its US presence, my team and I created a surreal Icelandic world populated by puffins, narwhals, and a bearded weirdo. Reyka Vodka is now available across the country. For some reason it’s very popular in Portland.
Our “spokesman” is a real Icelander named Fridrik Ingvar Ingimundarson. He has no acting experience.
WORLD CUP 2018
In 2018, the US didn’t qualify for the World Cup. But Iceland did. We seized the opportunity to get US fans to cheer for our tiny Nordic nation (and enjoy our vodka).
ADOPT A PUFFIN
Iceland is home to Atlantic Puffins, which are endangered. So in 2019 we encouraged vodka drinkers to “Adopt a Puffin” which provided Audubon’s Project Puffin with money and lots of people with puffin swag.
OTHER DUMB STUFF
I love this client so much. One April Fool’s Day, we introduced vodka flavored like things Icelanders enjoy.
